5 fatos fáceis sobre Servidor de anúncios Descrito
5 fatos fáceis sobre Servidor de anúncios Descrito
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Ad Inventory on the Market: Through the SSP, the publisher’s ad spaces are made available on the ad exchange, where they can be bought by advertisers. The SSP provides detailed information about the inventory, including the site’s content type, audience demographics, and ad placement options.
When compared to financial securities ecosystem, Ad Networks play a similar role as brokers do in securities trading.
With RTB, the marketing departments can avoid spending marketing resources on purchases of block ad inventory with non-targeted and thus often irrelevant users. Frequency capping enables advertisers to limit the number of times a user is exposed to the same ad.
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Real-time bidding differs from static auctions where advertisers can only bid for several thousand impressions in single package deals. This makes static auctions less efficient than RTB for advertisers as well as publishers.
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Most importantly, SSPs enable publishers to simultaneously offer ads on their webpages to many different ad exchanges and ad networks.
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The lack of a universal cookie alternative for mobile web browsing also limits the growth and feasibility of programmatic ad buying. Mobile real time bidding also lacks universal standards.[17] See also[edit]
Traditionally, being a dynamic method for advertisers to manage their campaigns by bidding in real-time on the ad inventory, RTB does play a compelling more info role within the programmatic space. The process here is pretty simple: advertisers bid on every impression and if they win, the ad is shown on the publishers’ property.